LAUNCHING THE POLISHED TILE

Client The Polished TilE. Service Creative production - Brand Films and Creative campaign, photography, website design.

THE BRIEF

The Polished Tile needed to build pre-opening momentum before doors were even open, no existing audience, no proof of concept, just a brand that needed people excited before there was anything to walk into yet. The challenge wasn't content, it was creating enough visibility and interest that day one didn't feel like a cold start.

THE RESULTS

We didn't just invite people to The Polished Tile, we built a campaign and a website around the feeling of the place itself, the experience, the luxury, the atmosphere someone should sense before they ever walk through the door. That's what turned a pre-opening announcement into genuine demand.

The results reflect that. The campaign didn't just perform on social, it drove measurable traffic back to the website. Instagram organic traffic grew 329% over the reporting period, site sessions grew 222%, and unique visitors grew 190%. Direct traffic, the clearest signal of a brand people are actively seeking out, grew 286%. People weren't stumbling onto The Polished Tile, they were looking for it. The website converted that demand into 420+ confirmed RSVPs before doors even opened.

33,626 Total Video Views
1,204 Likes
177 Comments
91% Follower Growth (1,783 → 3,413)
420+ RSVPs from Landing Page
4,332 Site Sessions (30 Days)

Creative execution in partnership with The Polished Tile's social media team.

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