THIS IS WHERE YOUR SUMMER BEGINS

Client Canyon Springs golf club. Service Creative production - Creative campaign.

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THE BRIEF

Canyon Springs wanted to show what summer actually feels like on their course, not just eighteen holes, but the golf, the food, the good company, the kind of afternoon people remember. The challenge wasn't proving the course is good, it was giving people a reason to picture themselves there, sunlight, a cold drink, a round with friends, before they'd ever booked a tee time.

THE RESULTS

The campaign gave Canyon Springs something beyond a single summer's worth of content, it gave the brand authority. It painted a full picture of what a summer at Canyon Springs actually looks like, fun, food, golf, memories, positioning the club as more than a place to play, a place people want to spend their summer.